Photographer Alexandra Nataf is the founder and creative director of . Nataf’s unique photographic voice is articulated in each issue and across her editorial and commercial portfolio. She has been praised for bringing an intimacy and honesty to her work in both photography and motion. Classic, elegant and instinctual, her work is always about the subject first. Born and raised between Paris and Los Angeles, she is currently based in New York.
‘Our aim is to focus on the actual substance of this industry: Women. Women’s stories and their bodies; their lines, shapes, skin and figures; their experiences, interests and point of view…’